Fonda LaShay

— digital designer —


Selected Work

Fonda LaShay // design

— international design blog —

In my free time I run a successful blog that averages 250,000 monthly pageviews from around the world. My blog focuses on architecture, fashion and tattoos. I currently rank as the 5th most influential Pinner in Norway – which can be credited to my blogging.

WordPress love

— WordCamp Norway & WordPress Stavanger —

WordCamp Norway

— Co-organizer, designer 2014 to 2016

WordCamp’s are locally organized conferences focused on WordPress. WordCamp Norway happens each year in Oslo with approximately 200 participants. I have been leading the design efforts for the conference since 2014. For more insight, check out my latest post → Why WordCamps Matter


WordPress Stavanger Meetup

— Co-organizer 2013 to 2016

WordPress Stavanger is the local chapter of the WordPress user-group meetups. I am a co-organizer of the monthly meetups in Stavanger, where we rotate between social and educational meetups.

→ WP Stavanger

Direktoratet for økonomistyring

— Mobile app for SAP —

Norways Directorate of Finance Management (Direktoratet for økonomistyring – DFØ) supply services to 〜 80% of the state agencies. DFØ wanted to simplify the process for state employees submitting hours, vacation requests and other administrative activities by having a multiplatform app.

I have worked beside an interaction designer through many design phases to create a clean and easy to use app. We  worked with the development team to make sure the designs and user experience were delivered as intended.

Client: Direktoratet for økonomistyring
Employer: Olavstoppen

Press: Billig-app kan spare staten for 200 årsverk

Norwegian Petroleum Directorate & Ministry of Petroleum and Energy


The Norwegian Petroleum Directorate + The Norwegian Ministry of Petroleum and Energy joined forces to create Combining NPD’s online ‘Fact pages’ and NMPE’s yearly ‘Facts’ magazine with their previous collaboration app, ‘Oil Facts’, into one centralized responsive website.

I worked closely with product development, interface sketches, development of a new digital identify, responsive designs and communications both with the clients and development agency.

Client: Norwegian Petroleum Directorate & Ministry of Petroleum and Energy
Employer: Melvær og Lien

Lyse Energi

— Energy Monitoring app —

Lyse is a Norwegian power company that wanted to update their Energy Monitoring app. The goal was to to make the app more useful for their customers – business and private. I worked in a team to create app architecture, user interaction and user experience. I was responsible for graphic design, based on Google Material Design, while meeting Difi requirements.

Client: Lyse Energi
Employer: Olavstoppen

Stavanger Expats

— Co-founder, Designer, Community Manager —

Stavanger Expats, founded in 2009,  had a goal of helping anyone moving to the Stavanger region. The main focus was a website with information about moving to Stavanger and integrating into the local culture. With time the focus became shared between the website and local meetups.

In 2012, 3 years after starting, acquired the site. At that time, the website had over 12,000 active monthly members and 46,000 pageviews per month. I co-managed a group of 12 writers, co-organized 10+ monthly events and worked weekly with new arrivals.


Photo by the lovely
Photo by the lovely Andrey Savchenko in Oslo at WordCamp Norway 2016

As a digital and UX designer, I am passionate about user friendly designs and experiences. I am not afraid to speak up and stand up for what I believe is good design. I want to make the web a better, more accessible place. Since 2005, I have worked across two countries which has taught me to be flexible and be open-minded.

Digital Design, Interaction Design, User Experience, Pattern Lab, Branding, Social Media

Good ol’ pen and paper, Figma, Sketch, Adobe Illustrator, Adobe Photoshop, Invision, Slack

If you have an exciting project or just want to chat feel free to drop me a line.